Born in 1982 in a small village in north of Israel called "Ein Iron". When I was 18, I became a musician and had a rock band for 8 years. I was writing and composing the songs. After I produced one of our music videos for the band the director asked me to come and produce more projects together with him. After two years producing many music videos, I started my own company called Firma Films together with my partner Roni Abramowsky. I stated to produce Feature films and series and as a producer I was involved from the first words that were written until the last frame in the post. With one project we developed (Running on sand) we were looking for a director and I was so connected to it that I decided to direct it myself and fell in love with it.